Communication has undergone a revolutionary change. Thanks to super fast technologically advancements taking place. It is now virtually impossible to think leaving the house without your IPod, Blackberry or IPhone at home. According to the several studies been conducted in this field, most of the people are virtually non functional in absence of their communication tools. Socializing per se has reduced to a certain level and instead of staying touch with family, friends, acquaintances and meeting them face to face, people prefer staying in touch with them through their media links. It is an ironical situation but a fact all the same. We are consumed by the digital media and many feel unable to survive without it.
Social media, texting and instant messaging have finally arrived. The onslaught is so pronounced that it is becoming difficult to control it. Conversation cannot be measured, the efforts we put into social media, return on investments and many such things cannot be measured. In absence of these measurements, informed decisions regarding investments in marketing of social media is not possible. To control this phenomenon which is spiraling out of control, social media monitoringhas stepped in.
No doubt, like any other new media, social networks also have the exciting marketing potential; however this proverbial bubble may burst under the pressure of so much hype created just like what happened with new some time back. The tools for social media monitoring came into existence in wake of many prominent companies investing millions in this frenzy.
The time of intensive brand promotion is making use of social networks increasingly as this platform is being widely used these days. The attention is on the data that is placed in this novel media. To understand the scale of operations, the time has come to review the pattern of growing use of Internet and social media platforms.
A variety of monitoring tools are being used today that offers information about the history of the number of pages visited. Details like the number of pages visited, time when visited and for how long they were visited are also offered. The only drawback is that it is difficult to find out the motivation about people visiting these pages. Why a person visit a particular page and why he stays there is difficult to know. One can only assume their motives. The advertisements placed on these pages can think about their success only on the basis if this trial and error method.
Demographic details of the users of these popular social media platforms are available on their profile. The user himself adds all these details to his profile. The only issue is that one cannot verify these details besides email addresses.
If no sale avenues are opened then there will be no use touching base with potential clients through these social media sites. Using social monitoring tools can offsets the trial and error factors to an extent. The reviewing will help to know the help of these social media platforms in the penetration of markets.